We’re excited to announce that we have been working hard on a refreshed brand, including a new logo, colors, and how we will position ourselves moving forward. Our refreshed brand will have a phased rollout, starting on October 28, 2020.
Why The Change?
- With 21 years since becoming the first charter school in York City, we wanted a brand that would better reflect our history and our standing as an accredited Pennsylvania Charter School, instilling pride in our students.
- Our new brand and logo communicates, in a fresh way, the heart of our mission—empowering students to achieve their full potential.
- The new brand also conveys a stronger focus on education and skill training opportunities by using a more traditional, crest-like visual approach.
What Is The Meaning Behind the Logo?
The refreshed logo and tagline speaks directly to the unlimited potential and full realm of possibilities that students can achieve at the Crispus Attucks Charter School. The tagline, Built for What’s Possible, also serves as a direct connotation to our affiliation with YouthBuild USA.
The dark blue and gold color palette originates from and corresponds with our founding organization’s, Crispus Attucks York’s, logo colors, recognizing our history and ongoing collaboration to improve the lives of our youth and those in our community.
We’re so excited about our new brand, and we’re eager to move forward with you. Together, we can build our youth and our community for what’s possible.
